Hello, good people of Substack! For those of you who don’t know me, my name is Merritt Beck and I have been a fashion blogger since January 2011. My OG blog name was Manolos & Martinies… oh, how times have changed! Since day one I’ve had a free email newsletter, which first began on Constant Contact (yikes - I feel ancient), then I graduated to Mailchimp, which I’ve used for nearly a decade. While I’m pleased with what I’ve been able to do on Mailchimp, over the last year or so I’ve heard some amazing things about the community aspect and discoverability benefits on the Substack platform. Since I haven’t used it much myself, I decided to poll my Instagram audience on the subject, and most of the feedback was overwhelmingly positive! Nearly everyone loves that they could get all of their content in one place again a la the blog feeds of yore, but they prefer the creators who offer free content. People also enjoy being able to interact with the content more via comments and conversations within the Substack app, which I totally get! So here I am, moving from Mailchimp to Substack to try something new.
If you’re new to following me, here’s a little bio: I’m a 37 year old single woman about town, born and raised in Texas, who is now living somewhat of a double life going back and forth from Austin to New York City. When it comes to my fashion blog, my niche is in the contemporary and designer space - while I occasionally share budget-friendly finds, I definitely prefer quality over quantity. I repeat outfits often, and frequently share items I can’t link to because they’re super old. TLDR, if you’re looking for weekly Amazon, Target or H&M hauls, I’m not your girl. If you love a curated, capsule-friendly wardrobe of timeless, versatile and wearable investment pieces, I’m your girl!
WHAT YOU CAN EXPECT FROM MY FREE SUBSTACK
Every week you can expect three free emails from me - you’ll get them on Monday, Wednesday and Friday! Each one includes my blog post from that day, along with a newsletter exclusive featuring content I don’t post anywhere else. I will occasionally share extras and other exclusives, but I’ve maintained consistency with that schedule for years and am looking forward to continuing that here!
Why upgrade to paid?
As a nod to my former podcast, each Tuesday I’ll send out a weekly catch-up podcast chatting with you about what I’ve been up to over the last week! From where I’ve eaten and what’s going on behind the scenes, to what I’ve been watching, reading and listening to, it’s a like a quick happy hour chat with one of your besties. Along with the audio file, you’ll receive photos, descriptions and links to the things mentioned in that week’s episode!
In addition to the weekly podcast, paid subscribers will receive my Beck & Call newsletter on the first Sunday of each month. If you’re new to following me, the Beck & Call newsletter is where I answer reader-submitted questions and help you tackle your most important style questions! Consider it a virtual one-on-one styling session with yours truly. I’ll curate collages and make personalized recommendations for the real life events you need help dressing and shopping for! You can submit your question for a future Beck & Call newsletter by emailing me or sending me a direct message on Substack or Instagram. Please be as detailed as possible with your question, and be sure to include the date you need an answer by, your budget, and any other pertinent information that will best help me answer your question!
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