Merritt Beck's Substack

Merritt Beck's Substack

Weekend reading list: 7.11.25

Plus some under $100 #NSALE picks!

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Merritt Beck
Jul 13, 2025
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INDUSTRY NEWS

Has dupe culture finally hit its limit? Last week Lululemon filed a lawsuit against Costco, and it’s the kind of legal battle that could shake up the entire world of fashion knockoffs! The athleisure giant is accusing Costco of selling near-identical versions of its signature items (like its scuba hoodies, define jackets, and ABC pants) at …

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